How to use it
- Choose long-form videos or Shorts.
- Enter your views and whether they are per day or per month.
- Pick the niche closest to your channel, or type your own RPM range from YouTube Analytics.
- Read the daily, monthly and yearly range. Optionally enter a monthly income goal to see how many views it takes.
How it works
The estimate is simple: earnings = views ÷ 1,000 × RPM. RPM is revenue per 1,000 views after YouTube's share, so no further percentage is subtracted. The calculator shows a low and a high figure using the two ends of the RPM range you set. Monthly figures use 365 ÷ 12 days, yearly figures 365 days, assuming the same number of views every day.
The niche presets are rough assumptions meant as a starting point, not statistics. Actual RPM varies a lot between channels in the same niche, mainly with the countries viewers are in, the season (advertisers usually spend more towards the end of the year), video length and ad settings, and the share of viewers who see ads. Videos marked as made for kids do not show personalised ads, which generally lowers RPM.
Only channels in the YouTube Partner Program earn ad revenue. The results do not include channel memberships, Super Chat, sponsorships or merchandise, and are before taxes. For a real figure, open YouTube Studio, Analytics, Revenue and use your own RPM.
Examples
10,000 views a day, general niche
With the preset RPM of $1 to $5: $10 to $50 a day, about $304 to $1,521 a month and $3,650 to $18,250 a year.
1 million Shorts views a month
With the preset Shorts RPM of $0.02 to $0.10: $20 to $100 a month. Shorts earn far less per view than long-form videos.
Using your own RPM
If YouTube Studio shows an RPM of $3.20, enter 3.20 as both low and high to get a single figure for your views.
Frequently asked questions
How much does YouTube pay per 1,000 views?
That is your RPM, and it differs widely between channels. YouTube Studio shows yours under Analytics, Revenue. The presets here are only rough assumptions.
Why is RPM lower than CPM?
CPM is what advertisers pay per 1,000 ad impressions before YouTube's share. RPM is what you get per 1,000 views after the share, and many views show no ads, so RPM is lower.
What share of ad revenue do creators get?
According to YouTube, 55% of net ad revenue from ads on long-form videos and 45% of the revenue allocated from the Shorts creator pool.
Do I earn money before joining the Partner Program?
No. Ad revenue is only paid to channels accepted into the YouTube Partner Program. This calculator assumes the channel is monetised.
Privacy
All calculations run in your browser. The numbers you enter are not sent anywhere.